GTA 6's $100 Ultimate Edition Is Outselling the $80 Standard, and Take

GTA 6Aug 11, 2026Updated Sep 12, 2026 3 min readGTA 6's $100 Ultimate Edition Is Outselling the $80 Standard, and Take-Two's CEO Just Confirmed ItThe version fans complained about the loudest is the one they are buying the most. In a CNBC interview three days after the earnings call, Take-Two CEO Strauss Zelnick confirmed GTA 6 preorders are skewing toward the $100 Ultimate Edition, with one important caveat about who is buying right now

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